Market Spotlight: Colorado 2026
Market Spotlight: Colorado 2026
  • Home
  • Attendees
    Speakers Sponsors
  • About
    Venue Get Involved
  • Agenda
  • Sponsorship Deck
Buy Tickets

 LICENSED OPERATORS receive a special discount on registration - email Events@igniteit.com for access.

Market Spotlight: Colorado 2026

Friday, September 18, 2026 | Denver, United States

Westin Denver Downtown

1672 Lawrence St, Denver, CO 80202

Register Now
50+ Events
5+ Cities
10K Attendees
100+ Sponsors

As one of the earliest & most established cannabis markets in the country, Colorado doesn't get the love it deserves. It's time that one of the cradles of U.S. Cannabis gets its due.

This targeted, one-day event offers a rare opportunity to talk to, learn from, and network with the most important players in the market.

Supercharge your company's path to success with this fast paced, hard-hitting, and invaluable event

What's The Big Deal?

  • This exclusive event, centered on strategic networking, provides an opportunity to forge lasting business connections...all in a single day.
  • Hear directly from leading industry professionals through high-impact education to help navigate the intricacies and obstacles of Colorado.
  • Acquire Insider insights on the impact Federal Rescheduling will have on the Colorado market.
  • Leave empowered with a actionable roadmap to grow your business, fueled by the knowledge and connections you’ve made.

Don't take it from us, listen to the experts:

"IgniteIt events are the most valuable networking experiences I’ve encountered in cannabis. I’ve engaged in a number of strategic partnerships as a result of the connections I’ve made, and the educational discussions provide actionable insights from other operators."  - Lauren Carpenter, CEO, Embarc

"It’s not a finance show, it's a community. A room full of people who’ve been through it, sharing what they know. And that’s what makes this event matter." - Dee Sidhu, CMO, Humboldt Family Farms

"The relationships that I formed at the conference have led to valuable partnerships with people I may not otherwise have met. The combination of a decision-maker–rich audience and high-quality content makes this an essential event."  - Wes Hein, Co-Founder, Mammoth Distribution

BUY TICKETS
BOOK A ROOM
Who Attends?

Gallery

Experience previous Market Spotlight events in New Jersey and California.

Agenda

7:25 AM-8:35 AM
REGISTRATION + NETWORKING
7:30 AM-8:30 AM
NETWORKING BREAKFAST
8:30 AM-8:40 AM
Opening Remarks
8:40 AM-8:50 AM
An Exclusive Look at Colorado's Cannabis Market, Presented by Headset
8:50 AM-8:55 AM
Your Biggest Cannabis Compliance Risk Isn’t the Plant — It’s Your People
9:00 AM-9:30 AM
Shaping the Shakeout: Buying, Selling, and Surviving Colorado's Consolidation Wave
9:30 AM-9:50 AM
From the Regulator's Chair: A Fireside Chat on the State of Colorado Cannabis
9:50 AM-10:20 AM
Show Me the Money: What It Takes to Get Capital Back Into Colorado Cannabis
10:20 AM-10:40 AM
Fireside
10:40 AM-11:10 AM
AI That Actually Works: Where Cannabis Operators Are Seeing Results
11:10 AM-11:40 AM
The Smarter Dispensary: Leveraging Data Without Losing Your Soul
11:40 AM-12:10 PM
If You Can Make It Here... What Colorado Taught Cannabis Brands About Unlikely Success
12:10 PM-1:00 PM
Networking Lunch
1:00 PM-1:30 PM
Beyond the Honeymoon: Winning Back Colorado's Cannabis Customer
1:30 PM-2:00 PM
Colorado's Hemp Crossroads: Prepare, Pivot, or Push Back
2:00 PM-2:05 PM
Your Brand Isn’t Generic—So Why Are Your Product Pics?
2:05 PM-2:35 PM
What Makes a Winner: The Traits Colorado Brands Need to Own the Next Chapter
2:35 PM-2:55 PM
Fireside
2:55 PM-3:25 PM
Don't Grow for the Discount Rack: How Colorado Cultivators Stay Ahead of Demand
3:25 PM-3:55 PM
The Rescheduling Rundown: What Medical Cannabis Reform Could Mean for Colorado
3:55 PM-4:25 PM
Small Business, Big Stakes: Lessons from a Decade of Equity and Independent Ownership in Colorado
4:25 PM-4:55 PM
Culture Is the Brand: Building Companies That Last
4:55 PM-5:00 PM
Closing Remarks
5:00 PM-6:00 PM
Cocktail Reception
Westin Denver Downtown - Denver, CO

The Venue

Resident experts are here to help you connect with the authentic Denver experience from our hotel in City Center, offering pathways to the places and people that will make your stay in the Mile High City unforgettable. Through our brand new multi-million dollar renovation, we have created an empowering and comfortable ambiance to help you reach your peak while experiencing all that our great city has to offer.

Our Denver downtown hotel provides immense amenities in a top tier location for the optimal wellness experience. Enjoy a plethora of nourishing meals in V's Social Kitchen & a comprehensive fitness center complete with premium Peloton equipment. With unbeatable location and service, The Westin Denver Downtown is the ultimate destination for your next trip to the 303!

Address: 1672 Lawrence St, Denver, CO 80202

Parking

5818763-68ca440b6c93b.svg

Parking is available adjacent to the hotel property.

Train

5818763-68ca440b6c93b.svg

Accessible via Union Station & RTD Southmoor Station

Meet the Speakers

Explore All Speakers
Dominique Mendiola
Dominique Mendiola
Senior Director
Tristan Watkins
Tristan Watkins
Director - Business Support
Erik Knutson
Erik Knutson
Founder & Chairman
Laurie Parfitt
Laurie Parfitt
Founder & CEO
Ernest Toney
Ernest Toney
Founder
Patrick Rea
Patrick Rea
Managing Director
Joseph Lustberg
Joseph Lustberg
CEO
Rebecca Maestas Sincere
Rebecca Maestas Sincere
Founder & CEO
Adam Stettner
Adam Stettner
CEO
Cy Scott
Cy Scott
Co-Founder & CEO
Michelle Brinkerhoff
Michelle Brinkerhoff
Founder & COO
Howard Lee
Howard Lee
CEO
Kellen O'Keefe
Kellen O'Keefe
VP, Business Development
Beatrice Carranza
Beatrice Carranza
Founder & CEO
Travis Scadron
Travis Scadron
SVP, Business Development
Tom Zuber
Tom Zuber
Managing Partner
Kristin McFarland
Kristin McFarland
Founder & CEO
John Shute
John Shute
CEO
Tiffany Richardson
Tiffany Richardson
Cannabis Managing Partner
Nick Richards
Nick Richards
Partner and Co-Chair of the Cannabis Practice Group
Jordan Youkilis
Jordan Youkilis
Founding Partner
Jarell Wall
Jarell Wall
CEO/Creative Director
Amy Larson
Amy Larson
SVP, Sales & Marketing
Seth Yakatan
Seth Yakatan
Co-Founder & Partner
Swati Gupta
Swati Gupta
Founder and CEO
Craig Small
Craig Small
Vice Chair | Cannabis Industry Group
Maximillian Juhasz
Maximillian Juhasz
Founder
Keenan M. Jones
Keenan M. Jones
Attorney
Jason Adelstone
Jason Adelstone
Attorney, MBA
Taylor Mullen
Taylor Mullen
Account Executive
Bryan Passman
Bryan Passman
Founder + Head Hunter
Ricardo Baca
Ricardo Baca
Founder & CEO
Jerrico Perez
Jerrico Perez
Partner
Terry Mendez
Terry Mendez
CEO
Steven Ernest
Steven Ernest
Head of Originations
Conlan Keller
Conlan Keller
Co-Owner and Co-Founder
Max Vansluys
Max Vansluys
President
Michael Biggio
Michael Biggio
Founder
Stefani Lucas
Stefani Lucas
Founder / CEO
Richard Batenburg Jr.
Richard Batenburg Jr.
CEO
David Todd
David Todd
VP of Enterprise Solutions
Jill Ellsworth
Jill Ellsworth
Founder and CEO
Dan Morgan
Dan Morgan
President and Co-Founder
Johari Rahim
Johari Rahim
CMO
Matthew Shifrin
Matthew Shifrin
CEO & Founder
Alex Park
Alex Park
CEO
Tyler Works
Tyler Works
Chief Growth Officer
Patrick Lane
Patrick Lane
CEO
Elliot Lane
Elliot Lane
President & Co-Founder

Premier Partners

Preferred Partners

Thank you to our amazing partners

Aire-Master
Blue Sky Bank
Brandr AI
CBIZ
Clark Hill
Crowe
Dutchie
First Citizens Bank
Foley Hoag
Frantz Ward
FundCanna
Green Leaf Business Solutions
Greenspoon Marder
http://www.growgeneration.com
GrowGeneration
Headset
Hoodie Analytics
Lazear Capital
LuvBuds
Moondust USA
ROVE
RX Green Technologies
Safe Harbor
SoRSE Technlogy
http://www.surfside.io
Surfside
Upwise Capital
Vicente
Xylem Technologies
Zuber Lawler
View All
Friday, 18 September 2026 | Denver, United States
Friday, 18 September 2026 | Denver, United States
Friday, 18 September 2026 | Denver, United States
Friday, 18 September 2026 | Denver, United States
5731614-68b9a249a1f70.svg
September 18th, 2026
7.00 am - 8.00pm
5731574-68b9a1ac54ce0.svg
events@igniteit.com
Connect with us
5731574-68b9a1ac54ce0.svg
1672 Lawrence St, Denver, CO 80202
Denver, United States

Where Deals
Get Done

The World's Leading Cannabis Capital Conference

Quick Links

IgniteIt News Industry Insights Cannabis Breaking News Interviews Announcements Cannabis Deals

Stay Connected

Cannabis Intelligence That Moves Billions in Capital

IgniteIt is the home of where deals get done. More than the industry's leading events, we deliver real-time data and editorial coverage that empowers the investors, operators, and decision-makers shaping momentum in cannabis.

Follow Us

Connect. Invest. Grow. | Ignite the Future of Cannabis

  • Terms & Conditions
  • Privacy Policy
  • Ticket Policy

© Copyright 2026 IGNITE IT | All Rights Reserved.