Beatrice Carranza is the Founder & CEO of BACHAZ, an award-winning cannabis brand inspired by authentic Mexican flavors and culture. As a Latina entrepreneur and social equity license holder, she is passionate about making cannabis more approachable through quality products, education and representation.

Since launching BACHAZ, Beatrice has grown the brand into dispensaries across Colorado while overcoming the unique challenges of building a business with limited resources in a highly regulated industry. She is passionate about supporting small cannabis businesses, sharing her journey and helping create more opportunities for communities that haven't always had a seat at the table.