Name
If You Can Make It Here... What Colorado Taught Cannabis Brands About Unlikely Success
Date & Time
Friday, September 18, 2026, 1:30 PM - 2:00 PM
Speakers
Kim Sanchez Rael, Azuca
Erik Knutson, Keef Brands
Stefani Lucas, Workhorse Global
Richard Batenburg Jr., Clear Cannabis Inc.
Max Vansluys, Dialed In
Erik Knutson, Keef Brands
Stefani Lucas, Workhorse Global
Richard Batenburg Jr., Clear Cannabis Inc.
Max Vansluys, Dialed In
Description
Colorado is the industry's toughest proving ground. The brands that are still standing didn't survive by luck. They adapted. This conversation explores what years of intense competition, shrinking margins, and changing consumer expectations taught Colorado's leading CPG builders about product development, manufacturing, branding, operational discipline, and what it really takes to build a brand that lasts.
Session Type
Panel