Johari Rahim is the Co-Founder and Chief Marketing Officer of Social Dispensary, a Colorado cannabis retailer operating ten dispensaries and committed to delivering exceptional customer experiences while advancing social equity and community impact. As CMO of the state’s first licensed social equity cannabis dispensary, Johari leads the company's brand strategy, customer experience, loyalty marketing, public relations, creative direction and community engagement. He oversees every customer touchpoint, helping shape a retail experience that blends hospitality, education and cannabis culture while fostering lasting customer relationships.
Johari brings more than 20 years of marketing and brand-building experience across hospitality, luxury travel and cannabis. Before co-founding Social Dispensary, he served as Director of Marketing at Star Buds, where he helped guide the company through Colorado’s maturing cannabis market. Prior to that, Johari spent nearly a decade as a part of luxury travel company Inspirato, working on integrated marketing campaigns and creative initiatives with multimillion-dollar marketing budgets. Today, he continues to apply that hospitality-first mindset to cannabis retail, helping develop Social Dispensary's Be.Social Community Program while championing innovative loyalty strategies that create meaningful customer experiences and strengthen community connections.