Jon Spadafora is a cannabis industry veteran with an extensive history in brand initiation, operations and marketing strategy.

Prior to starting Flower Union, Jon was head of Sales and Marketing at Veritas Fine Cannabis, one of Colorado’s first premium flower brands. Before entering cannabis, Jon spent nearly two decades in the hospitality industry where he worked with top entertainment and hospitality companies like Virgin Hotels, Vail Resorts, sbe Entertainment Group, MGM Mirage, Caesars Entertainment and Live Nation.

When time permits, Jon enjoys skiing, live music and time outdoors.