MacKenzie Ziegler is Senior Director of Sales & Business Development at Surfside, where she works with leading cannabis brands and retailers to develop data-driven advertising and retail media strategies that drive customer acquisition and measurable revenue growth.

Since joining Surfside in 2021, she has helped expand the company’s presence nationwide, building strategic partnerships and helping operators navigate an increasingly complex advertising landscape. With more than 20 years of sales and business development experience and nearly a decade in the cannabis industry, her expertise spans programmatic and retail media, first-party data, attribution, and measurement, with a focus on connecting marketing investment directly to business outcomes.