Chris Mapson is Executive Vice President of Marketing at Cannatrol, where he leads the company’s marketing and communications strategy and oversees all paid media, public relations and communications, conferences and broader brand-building initiatives. With more than 25 years of marketing experience, Mapson is focused on strengthening Cannatrol’s position as a leader in precision post-harvest technology and communicating the company’s value to cultivators, cannabis businesses and other markets. He brings a data-driven, results-oriented approach to building brand awareness, generating demand and supporting business growth.

Prior to joining Cannatrol, Mapson held senior marketing and creative leadership roles in the cannabis industry, including Vice President of Marketing at LivWell Enlightened Health/PharmaCann and Marketing & Creative Director at The Green Solution. At LivWell, he directed marketing strategies that drove sales growth, oversaw eCommerce development and supported the expansion of retail operations across the United States, while pioneering SEO, SEM and data-driven marketing initiatives. At The Green Solution, he helped expand the company’s retail business and online presence, developed compelling brand identities and managed marketing budgets and strategic relationships with press and vendors. Earlier in his career, Mapson held roles with CenturyLink, Sony and Aramark and worked with major brands including Hitachi, Sun Microsystems and IBM.