Full Name
Matthew Shifrin
Job Title
CEO & Founder
Company
Pioneer Interests - LOVA Canna Co & Natty Rems
Speaker Bio
I am an entrepreneur and operating executive with more than 15 years of experience building, acquiring, and scaling consumer-facing businesses.
As Founder and CEO of Pioneer Interests, I lead a vertically integrated portfolio spanning retail, consumer brands, manufacturing, cultivation, and wholesale distribution. Since founding Pioneer in 2017, I have worked alongside an exceptional team to build the company and its brands into one of the leading operators in our industry.
Previously, I served as COO and Partner of Breckenridge Distillery and held leadership roles at Jarden Corporation, where I managed its North American healthcare business. Earlier in my career, I worked at Dreman Value Management and Red Bull and founded Utivity, an online services marketplace.
As an operating leader, I focus on culture, organizational development, strategy, and execution. My experience spans M&A, business development, capital allocation, brand strategy, budgeting, and complex multi-location operations. I am most energized by building strong teams, differentiated brands, and operating systems that translate strategy into sustainable growth.
I hold dual BSBA degrees in Finance and Economics from the University of Denver’s Daniels College of Business. Outside of work, I am an avid skier and traveler and remain obsessed with anything that has two wheels.
As Founder and CEO of Pioneer Interests, I lead a vertically integrated portfolio spanning retail, consumer brands, manufacturing, cultivation, and wholesale distribution. Since founding Pioneer in 2017, I have worked alongside an exceptional team to build the company and its brands into one of the leading operators in our industry.
Previously, I served as COO and Partner of Breckenridge Distillery and held leadership roles at Jarden Corporation, where I managed its North American healthcare business. Earlier in my career, I worked at Dreman Value Management and Red Bull and founded Utivity, an online services marketplace.
As an operating leader, I focus on culture, organizational development, strategy, and execution. My experience spans M&A, business development, capital allocation, brand strategy, budgeting, and complex multi-location operations. I am most energized by building strong teams, differentiated brands, and operating systems that translate strategy into sustainable growth.
I hold dual BSBA degrees in Finance and Economics from the University of Denver’s Daniels College of Business. Outside of work, I am an avid skier and traveler and remain obsessed with anything that has two wheels.
