Katie Mattox is the VP of Marketing of Spherex LLC, a leading Colorado cannabis operator specializing in the development, manufacturing, and marketing of premium cannabis products. Beginning more than five years ago as a brand ambassador, she now drives Spherex’s growth through multi-channel marketing programs, social media engagement, experiential campaigns, creative partnerships and community-focused events.
Katie’s unconventional career path began with pre-med studies at the University of Colorado before transitioning into art and entrepreneurship, which caught the eye of local companies that tapped her for her expertise in marketing. Before joining Spherex, Katie had hands-on event experience with brands such as Fireball Whiskey, 505 Green Chile, UCHealth, and Craft Concentrates, where she carefully observed and implemented campaigns that engaged consumers and elevated the brands’ presence while creating real ROI.
Known for hosting high-impact activations that bring together the cannabis community while also directing a team of hard-working field marketing personnel, Katie has helped Spherex stand out through immersive experiences and bold brand activations such as Spherex’s multi-year partnership with internationally renowned EDM artists, Zeds Dead. Her out-of-the-box thinking has helped Spherex thrive in a challenging market.