Sandra Bergman is a cannabis retail growth and loyalty strategist who bridges real-world retail operations with data-driven marketing strategy. She previously helped scale a Colorado MSO from 17 to 35 locations, gaining first-hand experience inside one of the country’s earliest and most competitive adult-use markets.

Today, as founder of ESBE Marketing, Sandra has advised dispensaries across 18 states on retention, loyalty architecture, and customer lifecycle strategy—building systems that consistently bring customers back. She is a frequent moderator and speaker, known for helping operators increase their customer retention.