Market Spotlight: California 2026
Market Spotlight: California 2026
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Market Spotlight: California 2026

Wednesday, October 7, 2026 | Los Angeles, United States

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50+ Events
5+ Cities
10K Attendees
100+ Sponsors

What's The Big Deal?

  1. This exclusive event, centered on strategic networking, provides an opportunity to forge lasting business connections...all in a single day.
     
  2. Hear directly from leading industry professionals through high-impact education to help navigate the intricacies and obstacles of California's market. 
     
  3. Acquire Insider insights on the impact Federal Rescheduling will have on the California market.
     
  4. Leave empowered with a actionable roadmap to grow your business, fueled by the knowledge and connections you’ve made.

This October marks IgniteIt's 4th annual trip to the Golden State.

This targeted, one-day event offers a rare access to the top Operators and decision-makers charting the future of the California market.

2026 will be a pivotal year for California Cannabis -

  • Will California's market return to stability or perhaps a growth?
  • Will M&A heat up as it gains momentum in other markets?
  • Register and find out...

Don't take it from us, listen to the experts:

"IgniteIt events are the most valuable networking experiences I’ve encountered in cannabis. I’ve engaged in a number of strategic partnerships as a result of the connections I’ve made, and the educational discussions provide actionable insights from other operators."  - Lauren Carpenter, CEO, Embarc

"It’s not a finance show, it's a community. A room full of people who’ve been through it, sharing what they know. And that’s what makes this event matter." - Dee Sidhu, CMO, Humboldt Family Farms

"The relationships that I formed at the conference have led to valuable partnerships with people I may not otherwise have met. The combination of a decision-maker–rich audience and high-quality content makes this an essential event."  - Wes Hein, Co-Founder, Mammoth Distribution

Who Attends?

Attendee Titles

CEO

Co-CEO

Head of Originations

City Council Member

COO

CEO

COO

Founder

CEO

Head of IR / BD

Founder

Co-CEO

CFO

CEO

President

State Treasurer

Founder & CCO

CEO

Founder

 

Sample Attendees

Ball Family Farms

Bloom Brand

Chicago Atlantic

City of Los Angeles

Distru

Embarc

FundCanna

Humboldt Family Farms

Jetty Extracts

Leef Brands

Made

Nabis

Nug

Perfect Union

Stiizy

State of California

The Artist Tree

Vertis

Wellgreens

 

Gallery

Experience previous Market Spotlight events in New Jersey and California.

Agenda

7:00 AM-8:20 AM
REGISTRATION + NETWORKING
7:05 AM-8:00 AM
NETWORKING BREAKFAST
8:30 AM-8:35 AM
Opening Remarks
8:40 AM-9:00 AM
The Women’s Health Gap: Why Cannabis Research and Policy Are Only Now Catching Up
9:00 AM-9:10 AM
Presentation
9:10 AM-9:20 AM
An Exclusive Look at California's Cannabis Market, Presented by Headset
9:20 AM-9:50 AM
Sell, Merge, or Survive: Betting on California's Next Growth Story
9:50 AM-10:10 AM
Fireside TBA
10:10 AM-10:40 AM
Worth the Bet: Building a California Company Capital Can't Ignore
10:40 AM-11:10 AM
1% Better Every Day: How Operational Excellence Wins in California
11:10 AM-11:30 AM
California's Next Regulatory Chapter: A Conversation with the Commissioner
11:30 AM-12:00 PM
The Rightful Throne: Reclaiming the World's Most Wanted Cannabis Brand
12:00 PM-12:55 PM
NETWORKING LUNCH
1:00 PM-1:30 PM
The Investor's Checklist: Retail Excellence Under the Microscope
1:30 PM-1:35 PM
Your Brand Isn’t Generic—So Why Are Your Product Pics?
1:35 PM-2:05 PM
Vape's Second Act: Risk, Reinvention, and Opportunity
2:05 PM-2:25 PM
Fireside TBA
2:25 PM-2:55 PM
Who Decides What’s Next? Data, Tastemakers, and California Consumer Demand
2:55 PM-3:25 PM
Where the Money Goes: Why California’s Cannabis Supply Chain Still Doesn’t Work
3:25 PM-3:55 PM
Cash Is King, Credit Is Queen: A Playbook for Financial Health in California Cannabis
3:55 PM-4:25 PM
Panel TBA
4:25 PM-4:55 PM
The Nine-Month Strain Cycle: Genetics, Hype, and the Business of What’s Next
4:55 PM-5:25 PM
The Beverage Bet: Growth Engine or Niche Product?
5:25 PM-5:30 PM
Closing Remarks
5:30 PM-6:30 PM
COCKTAILS & NETWORKING Reception
Hotel Indigo - Downtown Los Angeles - Los Angeles, CA

The Venue

Step into a dazzling homage to the City of Angels at our hotel in downtown Los Angeles, California, where historic charm meets modern convenience for both business and leisure travelers. La Fiesta de las Flores. The Prohibition Era. Silent films. It all comes together in one modern Los Angeles hotel curated to bring you comfort, state-of-the-art facilities, and a side of Hollywood flair.

Address: 899 Francisco St, Los Angeles, CA 90017 

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Valet & Self-Serve Parking is available nearby for a fee

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Los Angeles Union Station 7th St / Metro Center

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Nearest Airport: LAX

Meet the Speakers

Explore All Speakers
Clint Kellum
Clint Kellum
Director
Angela Pih
Angela Pih
CMO
Tom Zuber
Tom Zuber
Managing Partner
Lauren Carpenter
Lauren Carpenter
CEO
Seth Yakatan
Seth Yakatan
Co-Founder & Partner
Los Arias
Los Arias
CEO & Co-Founder
Rachel Wright
Rachel Wright
CEO / Founder
Wesley Hein
Wesley Hein
Co-Founder
Joseph Lustberg
Joseph Lustberg
CEO
AnnaRae Grabstein
AnnaRae Grabstein
CEO
Adam Stettner
Adam Stettner
CEO
Swati Gupta
Swati Gupta
Founder and CEO
Howard Lee
Howard Lee
CEO
Tiffany Richardson
Tiffany Richardson
Cannabis Managing Partner
Dennis O'Malley
Dennis O'Malley
Founder and Principal
Laurie Parfitt
Laurie Parfitt
Founder & CEO
Cy Scott
Cy Scott
Co-Founder & CEO
Luna Stower
Luna Stower
Principal/CEO
Maximillian Juhasz
Maximillian Juhasz
Founder
Michael Hennessy
Michael Hennessy
Partner
Darren Story
Darren Story
Chief Financial Officer
Rachelle Gordon
Rachelle Gordon
Editor
Gordon Sattro
Gordon Sattro
Managing Director, Nationwide Mergers and Acquisitions
Steven Ernest
Steven Ernest
Head of Originations
Jocelyn Sheltraw
Jocelyn Sheltraw
CEO & Co-Founder
Bill Levers
Bill Levers
Co-Founder
Anna Willey
Anna Willey
Founder & CEO
Steven Nevolis
Steven Nevolis
Partner
Matt Rakow
Matt Rakow
CFO
Neema Samari
Neema Samari
CEO/Founder/Owner
Jesse Redmond
Jesse Redmond
Chief Strategy & Investor Relations Officer
Lunar Loussia
Lunar Loussia
Founder
Lauren Fontein
Lauren Fontein
Founder and Chief Compliance Officer
Kraig Fox
Kraig Fox
Founder
Jim Scott
Jim Scott
CEO
Sue C. Surabian
Sue C. Surabian
Owner of Ranchera Familia, Co-Owner of Crockett Family Farms
Marc Rodriguez
Marc Rodriguez
Co-Founder & CEO
Kevin Tarango
Kevin Tarango
Director of Cannabis
Kevin Koby
Kevin Koby
Chief Executive Officer
Josh Lewis
Josh Lewis
Manager
Sara Payan
Sara Payan
Creator and Host; Planted with Sara Payan
Patrick Lane
Patrick Lane
CEO
Elliot Lane
Elliot Lane
President & Co-Founder

Premier Partners

Thank you to our amazing partners

8th Revolution; The Dime Podcast
ATACH
Beard Bros Pharms
Blank Rome
Blue Sky Bank
Blunt Brunch
Brandr AI
Budist
CA COA
Cannabis Business Solutions
Cannabis Distributors Association
CBIZ
Crowe
Feuerstein Kulick
FlowerHire
Freedom Grow
FundCanna
Grasslands
Green Leaf Biz Solutions
GrowGeneration
Headset
Highly Objective
High Times
Hoodie Analytics
Ian Rassman
ICIA
KAI
Latinas in Cannabis
LAZEAR Capital
Lineage Merchant Partners
MCBA
Minorities for Medical Marijuana
MJBiz
Moondust USA
NCIA
Origins Council
Policy Decoded
SoRSE Technlogy
Surfside
The Canna Boss Babes
The Mycelia Group
Thompson Hine
True Terpenes
Upwise Capital
Verdant Strategies
Zuber Lawler
View All
Wednesday, 7 October 2026 | Los Angeles, United States
Wednesday, 7 October 2026 | Los Angeles, United States
Wednesday, 7 October 2026 | Los Angeles, United States
Wednesday, 7 October 2026 | Los Angeles, United States
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October 7th, 2026
7.00 am - 8.00pm
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events@igniteit.com
Connect with us
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Hotel Indigo - Downtown Los Angeles
Los Angeles, CA

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