Full Name
Luna Stower
Job Title
Principal/CEO
Company
Luna Stower Strategies
Speaker Bio
Luna Stower is an industry ambassador, impact driven brand architect, and cause-led strategist with soul. Raised in the heart of medical cannabis in Oakland, California, she's an educator with a Master’s in Teaching + California State Teaching Credential from Univ. of SF and Bachelor of Arts from UC Santa Cruz. Grounded in 25+ years in herbal wellness and CPG spaces since pre-regulation days, Luna has helped key players rise, scale, and thrive in over-regulated markets.
Known globally as a legacy builder and king-maker, she was employee #1 at both Jetty Extracts and Ispire, where she built foundational sales and marketing teams, CSR initiatives and sustainable compassion programs that still exist. Today, her corporate executive experience informs her current advising consultancy for businesses and boards, guiding storytelling, PR, and brand recognition across regulated & emerging markets, from cannabis and hemp to psychedelics and entheogens.
Widely recognized as one of the industry's most trusted figures, she sits on boards for NCIA, VapeSafer, S3 Collective, and is member of GCNC, Jews in Weed, and Chief. Her expertise spans consumer tech, sales, market research, product formulation, copywriting, and high-profile event production.
Letting purpose lead and profit follow, Luna helped guide Jetty Extracts to a public market exit via Canopy Growth and supported Ispire’s IPO on NASDAQ. She supports leading CPA firms, best-in-class vapor hardware producers and certification organizations, and top-tier trade shows.
Her honors as a cultural strategist include 'Top Woman in Cannabis,' 'Top Global Voice,' 'Best Activist' (3x), 'Global Legalization Advocate,' 'Community Cultivator,' 'Notable Leader,' and 'Cannabis Chamber of Commerce Culture Advocate Award,' for keeping the culture alive through bold decriminalization work.
Formally trained Certified Ganjier, Budist critic and judge for premier product competitions: CA State Fair Cannabis Awards, Emerald Cup, Internat'l Cannabis Awards, Cannifest, Farmer’s Cup, DabaDoo, the Women’s Cannabis Awards. A prolific podcaster and media guest, she's appeared on First Smoke of the Day, The Dime, James Loud, Kyle Kushman, and Beard Bros.
Well traveled, to 42+ countries, and fluent in Spanish, Luna Stower brings a global lens to her advisory work and keynote presentations, speaking across the US at MJBizCon, Benzinga IgniteIt, MJ Unpacked, Hall of Flowers, Emerald Cup, CHAMPS, and NECANN, and oversees at Mary Jane Berlin, ICBC, Spannabis, MediWeed, AltProExpo/BizCan, THC Expo South Africa, and Expocannabis Argentina + Brazil, and hosting The Emjays.
Luna's award-winning advocacy work has led her to mentor equity operators, nurture legacy brands and lead justice-driven campaigns informed by her unique historical perspective, expansive network and unmistakable anti-prohibitionist voice.
Melding academic rigor with industry expertise, Luna continues to shape the future of cannabis and plant medicine worldwide, proving that a lifelong activist really can create a more just world and prosperous economy.
lunastower.com
Known globally as a legacy builder and king-maker, she was employee #1 at both Jetty Extracts and Ispire, where she built foundational sales and marketing teams, CSR initiatives and sustainable compassion programs that still exist. Today, her corporate executive experience informs her current advising consultancy for businesses and boards, guiding storytelling, PR, and brand recognition across regulated & emerging markets, from cannabis and hemp to psychedelics and entheogens.
Widely recognized as one of the industry's most trusted figures, she sits on boards for NCIA, VapeSafer, S3 Collective, and is member of GCNC, Jews in Weed, and Chief. Her expertise spans consumer tech, sales, market research, product formulation, copywriting, and high-profile event production.
Letting purpose lead and profit follow, Luna helped guide Jetty Extracts to a public market exit via Canopy Growth and supported Ispire’s IPO on NASDAQ. She supports leading CPA firms, best-in-class vapor hardware producers and certification organizations, and top-tier trade shows.
Her honors as a cultural strategist include 'Top Woman in Cannabis,' 'Top Global Voice,' 'Best Activist' (3x), 'Global Legalization Advocate,' 'Community Cultivator,' 'Notable Leader,' and 'Cannabis Chamber of Commerce Culture Advocate Award,' for keeping the culture alive through bold decriminalization work.
Formally trained Certified Ganjier, Budist critic and judge for premier product competitions: CA State Fair Cannabis Awards, Emerald Cup, Internat'l Cannabis Awards, Cannifest, Farmer’s Cup, DabaDoo, the Women’s Cannabis Awards. A prolific podcaster and media guest, she's appeared on First Smoke of the Day, The Dime, James Loud, Kyle Kushman, and Beard Bros.
Well traveled, to 42+ countries, and fluent in Spanish, Luna Stower brings a global lens to her advisory work and keynote presentations, speaking across the US at MJBizCon, Benzinga IgniteIt, MJ Unpacked, Hall of Flowers, Emerald Cup, CHAMPS, and NECANN, and oversees at Mary Jane Berlin, ICBC, Spannabis, MediWeed, AltProExpo/BizCan, THC Expo South Africa, and Expocannabis Argentina + Brazil, and hosting The Emjays.
Luna's award-winning advocacy work has led her to mentor equity operators, nurture legacy brands and lead justice-driven campaigns informed by her unique historical perspective, expansive network and unmistakable anti-prohibitionist voice.
Melding academic rigor with industry expertise, Luna continues to shape the future of cannabis and plant medicine worldwide, proving that a lifelong activist really can create a more just world and prosperous economy.
lunastower.com
