Orlando Padilla is the founder and CEO of The Chronic, a cannabis brand rooted in Los Angeles culture with global ambitions. A brand developer, legacy cultivator, and vertical operator, he brings more than two decades of cannabis experience to building businesses grounded in credibility and operational discipline. The Chronic’s growth spans its Los Angeles flagship store, several additional locations in development, a branded product line, and brand licensing partnerships in Michigan.

A justice-impacted entrepreneur, Orlando brings firsthand perspective to the industry’s evolution. Driven by authentic consumer connection and community, he bridges the knowledge and cultural roots of the legacy market with the demands of today’s regulated industry.