Hirsh Jain is the CEO of Ananda Strategy, a cannabis-focused business advisory firm that works with brands, retailers, distributors, testing labs, technology platforms, professional service firms, and capital providers across the United States on matters including competitive licensing, legislative strategy, regulatory intelligence, market expansion, business litigation, strategic communications, and other corporate initiatives. Hirsh serves on the Board of Directors of SC Labs, one of the nation’s leading cannabis testing labs, and LEEF Brands, a leading provider of cannabis concentrates in California. Prior to working in cannabis, Hirsh served as a Government Affairs Director at Airbnb in San Francisco and, before that, as an Engagement Manager at McKinsey & Company in New York City. He holds a B.A. from UC Berkeley and a J.D. from Harvard Law School.