Born and raised in Santa Monica, Neema Samari first got into the cannabis industry as a youngster over 23 years ago. Samari founded Cannabiotix (CBX) back in 2014, and quickly garnered the brand national attention as one of the elite connoisseur cannabis brands in the space, after building and running the brand's first legal, vertically integrated facility in Las Vegas. After growing CBX into the #1 brand in NV, Samari returned to CA to team up with his best friend, Eran Haroni, and blueprint & build the company’s 190,000 sq. foot vertically integrated headquarters. Relaunched in 2020, Samari and his team have grown Cannabiotix into California's #1 selling flower brand as well as developed newer successful "Powered by CBX" product lines such as HIGHATUS Edibles, a top 10 edibles brand. Recently CBX introduced their newest spinoff Heirbloom Legacy Flower, resurrecting everyone's favorite classic genetics in an effort to invoke a sense of nostalgia that transports you back to the first time you got high.