Name
Who Decides What’s Next? Data, Tastemakers, and California Consumer Demand
Date & Time
Wednesday, October 7, 2026, 2:25 PM - 2:55 PM
Speakers
Matt Nissenbaum, Lucyd
Jeff Freeman, Mfused
Angela Cheng, SUNDERSTORM | KANHA | LIME
Travis Scadron, Surfside
Caleb Counts, Connected Cannabis
Matt Nissenbaum Jeff Freeman Angela Cheng Travis Scadron Caleb Counts
Description

In California, the next breakout product can emerge from sales data, a retailer’s shelf, a connoisseur competition or a single influential voice. This conversation examines how consumer behavior, cultural influence and market intelligence shape product demand, and how brands can turn those signals into better decisions around formulation, positioning, pricing and launch strategy.

Session Type
Panel