Name
Same Name, Different Strain? The Challenge of Building a National Flower Brand
Date & Time
Tuesday, June 16, 2026, 3:00 PM - 3:30 PM
Description

Flower brands may be expanding into more markets, but national scale is harder to define when cultivation, genetics, and production vary from state to state. This panel explores what it really takes to build a flower brand across a fragmented regulatory map, how operators think about consistency and quality, and whether consumers expect the same product everywhere—or simply a brand they trust.

Location Name
General Session - 5th Floor
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Panel