Full Name
Caroline Riggs
Job Title
Executive Vice President of Retail & Marketing
Company
Copperstate Farms
Speaker Bio
Caroline Riggs is a high-impact executive and retail strategist with over 20 years of experience driving operational excellence and market growth across the specialty retail and cannabis sectors. As the Executive Vice President of Retail & Marketing at Copperstate Farms, Caroline oversees the strategic direction of the company’s retail footprint and the award-winning Sol Flower dispensary brand.
A specialist in organizational transformation, Caroline is known for her ability to align complex people-driven strategies with rigorous financial objectives. Her leadership philosophy is rooted in the belief that sustainable success is achieved through the intersection of operational discipline and collaborative culture. Throughout her tenure in the cannabis industry, she has been a vocal advocate for professionalizing the space, leveraging her background in Fortune 500-level retail to bring "big picture" strategy to burgeoning markets.
Before joining Copperstate Farms, Caroline served as Chief Operating Officer at Good Day Farm, where she spearheaded large-scale operational initiatives across several states. She also held the role of Southwest Executive Director of Retail at Trulieve, managing high-volume markets and multi-site teams during periods of rapid expansion. Her foundational expertise was built over two decades in leadership roles at global brands such as Starbucks, Pier 1 Imports, and Hi-Health, where she mastered the art of brand scaling and customer engagement.
Caroline is a respected thought leader and a regular contributor to industry publications, including mg Magazine. She focuses her public speaking and research on the five pillars of business success: revenue, risk, cash flow, cost, and asset utilization.
A graduate of Arizona State University, Caroline remains committed to fostering the next generation of leaders through mentorship and evidence-based management. She resides in Arizona, where she continues to drive innovation at one of the Southwest's most prominent cannabis wholesalers and retailers.
A specialist in organizational transformation, Caroline is known for her ability to align complex people-driven strategies with rigorous financial objectives. Her leadership philosophy is rooted in the belief that sustainable success is achieved through the intersection of operational discipline and collaborative culture. Throughout her tenure in the cannabis industry, she has been a vocal advocate for professionalizing the space, leveraging her background in Fortune 500-level retail to bring "big picture" strategy to burgeoning markets.
Before joining Copperstate Farms, Caroline served as Chief Operating Officer at Good Day Farm, where she spearheaded large-scale operational initiatives across several states. She also held the role of Southwest Executive Director of Retail at Trulieve, managing high-volume markets and multi-site teams during periods of rapid expansion. Her foundational expertise was built over two decades in leadership roles at global brands such as Starbucks, Pier 1 Imports, and Hi-Health, where she mastered the art of brand scaling and customer engagement.
Caroline is a respected thought leader and a regular contributor to industry publications, including mg Magazine. She focuses her public speaking and research on the five pillars of business success: revenue, risk, cash flow, cost, and asset utilization.
A graduate of Arizona State University, Caroline remains committed to fostering the next generation of leaders through mentorship and evidence-based management. She resides in Arizona, where she continues to drive innovation at one of the Southwest's most prominent cannabis wholesalers and retailers.
