Name
Whose Playbook Is It? The Rules Cannabis Marketing Can Borrow—and the Ones It Can’t Powered by Surfside
Date & Time
Tuesday, June 16, 2026, 1:00 PM - 1:30 PM
Speakers
Matt Stang, High Times
Kelly Heinichen, iAnthus
Ryan Crandall, MariMed
Dominique White, Ivy Hall
Kate Weber, Cann Studio, Greenstate.com
Matt Stang Kelly Heinichen Ryan Crandall Dominique White Kate Weber
Description

Cannabis marketing sits at the intersection of multiple industries, borrowing from alcohol, retail, wellness, and regulated markets while also operating under its own constraints. This panel explores what strategies cannabis brands and retailers can realistically adopt from other industries, where those models fall short, and what operators are being forced to build from scratch as the market defines its own rules.

Location Name
General Session - 5th Floor
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Panel
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