Name
How Vapes Went Mainstream: The Strategy Behind the Shift
Date & Time
Tuesday, June 16, 2026, 10:10 AM - 10:40 AM
Speakers
Stella Morrison, CannaContent
Matt Holland, PAX Labs
Angela Pih, True Terpenes
Douglas Fischer, ACTIVE
Casey Ly, The Bloom Brand
Stella Morrison Matt Holland Angela Pih Douglas Fischer Casey Ly
Description

Vapes have become one of cannabis' most commercially successful categories not simply because of potency or novelty, but because they fit how consumers already shop and consume. This panel looks at how the category lowered barriers, built familiarity, and created a more scalable retail product—and what that tells us about the broader mainstreaming of cannabis.

Location Name
General Session - 5th Floor
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Panel