Matt currently leads Strategy and Sales Enablement at Pax Labs, creating the growth roadmap for PAX Vape, Device and Gummy businesses globally and then spearheading Go-to-Market execution including Sales Planning, Pricing, Promotion, Trade Marketing and Sales Analytics. A McKinsey alum and 25 year veteran of Consumer Goods and Retail, Matt has led multiple high growth businesses and has been involved in Cannabis for several decades.