Bobby Asplund is SVP of Strategy at Dutchie, where he primarily leads the Brands organization, building the company's brand-retailer commerce business, Connect. Over nearly five years at Dutchie, Bobby has worked across strategic finance, payments, and most recently brands—giving him an end-to-end view of how the platform has scaled and the industry has evolved. Prior to Dutchie, he spent his career in finance and growth equity, focused on software and fintech companies.