Sebastian Solano is a seasoned entrepreneur whose career spans the music, entertainment, and cannabis industries, marked by creativity, vision, and the ability to scale culture-driven brands into global forces.

Music & Entertainment
Sebastian first made his mark in the entertainment world as the co-founder and CEO of Life in Color, the world’s largest paint party and pioneering live music experience brand. Under his leadership, Life in Color grew from grassroots college events into an international phenomenon, hosting tours across more than 50 countries and booking some of the world’s top DJs and performers. The brand became a household name in electronic dance music, drawing hundreds of thousands of fans and eventually selling to SFX Entertainment, where Sebastian continued as CEO of ID&T North America. In that role, he oversaw iconic global festivals such as TomorrowWorld, Electric Zoo, and Mysteryland, cementing his reputation as an architect of large-scale cultural experiences.

Cannabis Entrepreneurship – Jeeter
After leaving the music industry, Sebastian co-founded Jeeter, a California-based cannabis company that has become the #1pre-roll brand in the world and the largest lifestyle brand in the industry. As Co-CEO, he helped lead Jeeter from a startup into a national powerhouse with operations in multiple states and a team of over 1,500 employees. Known for its innovation, premium product quality, and bold lifestyle marketing, Jeeter has redefined how cannabis brands connect with consumers – merging cultural relevance, celebrity partnerships, and community engagement.

Legacy & Vision
From transforming nightlife and live entertainment to shaping the future of legal cannabis, Sebastian Solano has consistently demonstrated a unique ability to build brands that resonate with audiences and drive industries forward. His journey reflects a passion for culture, creativity, and entrepreneurship - always pushing boundaries, and always focused on creating experiences and products that leave a lasting impact.