CEO and Co-founder of WholesomeCo Cannabis in Utah, Utah's #1 cannabis operator with a fully operationalized supply chain and scaled retail and statewide delivery. Mr. Jeffery also is CEO and Co-founder of Arches IP Inc, a digital platform for omni-channel ordering and operations in the cannabis space. Both WholesomeCo and Arches are now subsidiaries of Vireo Inc. Previously, Mr. Jeffery was CEO and Co-founder of OrderUp Inc., one of the few on-demand delivery platforms that scaled and successfully exited the space between 2010 and 2015. OrderUp was backed by Steve Case and Revolution Ventures, and acquired by Groupon Inc in 2015.