Nick Warrender is an American entrepreneur and CEO & Founder of Lifted Made, the company behind the nationally recognized cannabinoid brand URB. He is known for emphasizing product integrity, innovation, and legitimacy within the hemp-derived cannabinoid industry.

Warrender founded Lifted Made in 2013 with a focus on making cannabinoids more accessible and affordable at a time when CBD products were limited and costly. Through grassroots growth and strong supply chain relationships, the company expanded into a vertically integrated operation with multiple facilities and over 175 employees.

Under his leadership, URB has grown rapidly, reaching $57 million in revenue by 2022 and offering over 100 SKUs across vapes, edibles, and other products. The brand has been recognized for early adoption of emerging categories like Delta-9, Delta-8 and live resin technologies.

Warrender prioritizes transparency, testing, and responsible branding, advocating for higher industry standards. More recently, he has led URB’s evolution into a broader consumer packaged goods brand, including the launch of the THC beverage line Highlandia.

He remains focused on long-term industry growth, consumer protection, and the continued normalization of cannabinoid products.