Chris Guthrie is the Director of Go‑to‑Market at Innovia Consulting, where he leads presales strategy, customer discovery, and solution alignment for Microsoft Dynamics 365 Business Central. He works closely with executive teams and operators to translate complex operational requirements into practical, scalable ERP solutions that support growth, compliance, and operational efficiency.
Chris brings deep experience supporting cannabis operators, helping multi‑entity, highly regulated businesses replace fragmented systems with integrated finance, inventory, manufacturing, and reporting platforms. He specializes in guiding operators through system evaluation and demo strategy, with a focus on real‑world workflows such as inventory control, compliance reporting, cost tracking, and operational visibility across cultivation, manufacturing, and distribution environments.