From building wine brands across 50+ international markets to scaling cannabis sales across 16 U.S. states, Elizabeth Rice has spent 25 years cracking the code on go-to-market strategy in highly regulated industries. She now leads National Sales Operations at Kiva Brands where she drives sales strategy, data analytics, and sales team optimization. Elizabeth holds an Executive MBA from Madrid's IE Business School and is the world's first Certified Sommelier and Ganjier.