Full Name
Joseph Bayern
Job Title
CEO
Company
MM Brands
Speaker Bio
Mr. Bayern is a dynamic leader with a history of creating shareholder value through turnarounds, organic growth and business model transformations. He has a deep understanding of the consumer products industry domestically as well as internationally and has been part of large multi-national organizations, mid-sized growth companies and startups. He has worked with some of the most admired companies and brands in the world including Snapple, Dr. Pepper, Cadbury, Voss Water, and Curaleaf.
Joe is currently the CEO of MM Brands, Inc. An asset-lite, brand forward cannabis company formed to capitalize on the opportunity within the cannabis industry. MM Brands owns two iconic brands, Mary’s Medicinals and Dixie. Prior to MM Brands Joe was the CEO of Glorious Cannabis a $150 million cannabis company with operations in Michigan and Massachusetts. Prior to that, as the President and CEO of Curaleaf from December 2019, Mr. Bayern not only led the company through a period of exponential growth, building revenue from $250 million to $1.2 Billion in two years, but helped to shape the embryonic cannabis industry. Prior to Curaleaf, Mr. Bayern served as the President of a California based cannabis start-up called Indus Holdings from January 2019 where he successfully helped the company raise $40 million and go public on the Canadian Stock Exchange.
Prior to entering the cannabis industry, Mr. Bayern spent 20+ years in C-Level positions within the consumer products industry. Most recently he was part of the team to help Voss Water become a globally recognized brand. During his tenure as Chief Operating Officer and then Chief Executive Officer from January 2011 until November 2018, he helped grow the business from $25 million to $100 million, raise growth capital and execute a partial sale to a strategic buyer. While running global strategy for Cadbury and Dr Pepper Snapple Group from September 2003 until November 2007, he was part of the team that transformed the company into a pure play confectionery leader, which ultimately got acquired by Kraft. At Snapple Beverage Group from December 1997 to August 2003, Mr. Bayern was part of the executive team responsible for the turnaround of Snapple under the ownership of The Triarc Beverage Group. Triarc bought Snapple from Quaker Oats for $300 million in 1997 and sold the business to Cadbury for $1.4 billion in 2000. Prior to joining Snapple, Mr. Bayern spent 12 years in various accounting and management consulting roles, including as a Senior Manager of Management Consulting with Deloitte.
Joe is currently the CEO of MM Brands, Inc. An asset-lite, brand forward cannabis company formed to capitalize on the opportunity within the cannabis industry. MM Brands owns two iconic brands, Mary’s Medicinals and Dixie. Prior to MM Brands Joe was the CEO of Glorious Cannabis a $150 million cannabis company with operations in Michigan and Massachusetts. Prior to that, as the President and CEO of Curaleaf from December 2019, Mr. Bayern not only led the company through a period of exponential growth, building revenue from $250 million to $1.2 Billion in two years, but helped to shape the embryonic cannabis industry. Prior to Curaleaf, Mr. Bayern served as the President of a California based cannabis start-up called Indus Holdings from January 2019 where he successfully helped the company raise $40 million and go public on the Canadian Stock Exchange.
Prior to entering the cannabis industry, Mr. Bayern spent 20+ years in C-Level positions within the consumer products industry. Most recently he was part of the team to help Voss Water become a globally recognized brand. During his tenure as Chief Operating Officer and then Chief Executive Officer from January 2011 until November 2018, he helped grow the business from $25 million to $100 million, raise growth capital and execute a partial sale to a strategic buyer. While running global strategy for Cadbury and Dr Pepper Snapple Group from September 2003 until November 2007, he was part of the team that transformed the company into a pure play confectionery leader, which ultimately got acquired by Kraft. At Snapple Beverage Group from December 1997 to August 2003, Mr. Bayern was part of the executive team responsible for the turnaround of Snapple under the ownership of The Triarc Beverage Group. Triarc bought Snapple from Quaker Oats for $300 million in 1997 and sold the business to Cadbury for $1.4 billion in 2000. Prior to joining Snapple, Mr. Bayern spent 12 years in various accounting and management consulting roles, including as a Senior Manager of Management Consulting with Deloitte.
