Name
Partnership, Acquisition, or Competition? How Alcohol Enters Hemp Beverages
Date & Time
Tuesday, June 16, 2026, 2:30 PM - 3:00 PM
Description

Hemp beverages are attracting attention from alcohol—but entry into the category is far from uniform. This panel explores how alcohol operators are approaching the space, whether through partnerships, acquisitions, or competition, and what that means for early cannabis and hemp brands. As the category evolves, the key question becomes: who builds it, and who gets built out?

Location Name
General Session - 5th Floor
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Panel