California remains the world's most recognizable cannabis market, yet many of its businesses are trading at historically low valuations. Why are strategic buyers still paying attention? This panel explores why California's brands, genetics, cultivation expertise, and infrastructure could become significantly more valuable as federal policy evolves, interstate commerce becomes possible, and international markets continue to expand. From acquisition strategy to long-term positioning, the conversation focuses on how to identify businesses built for California's next era, not just today's market.