Name
Where Does the Next Dollar Come From? The Growth Playbook for Cannabis
Date & Time
Wednesday, November 18, 2026, 11:30 AM - 12:00 PM
Speakers
Sean Scadron, Surfside
Christina Bettancourt Johnson, Standard Wellness Maryland
Mary Jane Oatman, Indigenous Cannabis Industry Association
Terry Mendez, Safe Harbor
Adam Stettner, FundCanna
Sean Scadron Christina Bettancourt Johnson Mary Jane Oatman Terry Mendez Adam Stettner
Description

Federal reform may change the rules, but sustainable growth won't come automatically. As the industry matures, operators must find new ways to increase revenue, improve customer value and build stronger businesses. This panel explores where the next wave of growth will come from—from retail strategy and marketing to partnerships, capital allocation and operational discipline.

Session Type
Panel