Name
Torchbearers Workshop: Segmenting Consumer Education for Real Impact
Date & Time
Tuesday, June 16, 2026, 9:45 AM - 10:25 AM
Description

Not every cannabis customer walks into a dispensary for the same reason, or with the same level of knowledge. This workshop explores how brands and retailers can segment education by audience, need state and product type, moving beyond one-size-fits-all messaging to improve confidence, trust and conversion.

Location Name
VIP Torchbearers Stage: Building Better Operators (5th Floor)
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Panel