Name
Torchbearers Workshop: Deal the Deck — Building Cannabis Brands That Actually Win
Date & Time
Monday, June 15, 2026, 9:45 AM - 10:25 AM
Speakers
Dr. Roz McCarthy, Black Buddha Cannabis, M4MM
Rebecca Maestas Sincere, Maestro Advising, LLC + Regime Music Group
David Paleschuck, Branding Bud Consulting Group
Joe Collins, Fox Rothschild
Jeff Freeman, MFUSED
Dr. Roz McCarthy Rebecca Maestas Sincere David Paleschuck Joe Collins Jeff Freeman
Description

An interactive brand lab focused on what separates cannabis brands that move from those that stall. Through live audience prompts and real-world perspectives from brand, retail and consumer-facing experts, this workshop breaks down how culture, product, story, retail execution and budtender influence come together to drive sell-through.

Location Name
VIP Torchbearers Stage: Building Better Operators (5th Floor)
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Workshop