Name
Torchbearers Workshop: Deal the Deck — Building Cannabis Brands That Actually Win
Date & Time
Monday, June 15, 2026, 9:45 AM - 10:25 AM
Description

An interactive brand lab focused on what separates cannabis brands that move from those that stall. Through live audience prompts and real-world perspectives from brand, retail and consumer-facing experts, this workshop breaks down how culture, product, story, retail execution and budtender influence come together to drive sell-through.

Location Name
VIP Torchbearers Stage: Building Better Operators (5th Floor)
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Workshop