Name
Who Owns the Customer? Brands, Retailers, and the Battle for Cannabis Loyalty
Date & Time
Tuesday, June 16, 2026, 3:50 PM - 4:20 PM
Description

As cannabis evolves, the industry is wrestling with a central question: does the customer belong to the brand or to the retailer? This panel brings together operators and brand leaders to discuss how partnerships are formed, where they break down, which markets foster healthy collaboration, and what it takes to build loyalty in a fragmented state-by-state industry. 

Location Name
General Session - 5th Floor
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Panel