Name
Whose Playbook Is It? The Rules Cannabis Marketing Can Borrow—and the Ones It Can’t
Date & Time
Tuesday, June 16, 2026, 1:00 PM - 1:30 PM
Description

Cannabis marketing sits at the intersection of multiple industries, borrowing from alcohol, retail, wellness, and regulated markets while also operating under its own constraints. This panel explores what strategies cannabis brands and retailers can realistically adopt from other industries, where those models fall short, and what operators are being forced to build from scratch as the market defines its own rules.

Location Name
General Session - 5th Floor
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Panel