Cannabis retailers are building some of the most visually ambitious ecommerce experiences in retail. And some of the lowest-converting ones.
While dispensaries invest in immersive product pages, custom animations, and brand storytelling, the highest-converting retailers in the world — from Total Wine to Ulta Beauty to Amazon — are doing something radically different: they're optimizing for the purchase, not the experience.
This panel brings together digital commerce leaders from outside the cannabis industry to share what actually drives conversion. No compliance excuses. No "cannabis is different" caveats. Just the frameworks, data, and hard lessons from executives who have built conversion machines at scale — in regulated categories, with complex SKU environments, and with demanding customers who had options.