Name
Convenience Wins: How Beverages Navigate the State-by-State Retail Map
Date & Time
Monday, June 15, 2026, 4:20 PM - 4:50 PM
Description

Beverages are gaining traction not just because consumers like the format, but because they can fit into familiar retail channels—when state rules allow it. This panel explores how brands navigate a fast-changing patchwork of state regulations, from liquor stores and c-stores to other mainstream outlets, and why convenience in this category often has as much to do with policy, distribution, and channel access as it does with consumer preference.

Location Name
General Session - 5th Floor
Full Address
Chicago Marriott Downtown Magnificent Mile
N Rush St
Chicago, IL 60611
United States
Session Type
Panel